Experiences on Daily Basis

Today I would like to share some experiences on daily basis while interacting with different buyers around the Globe. Selling is not an easy task to perform because it is not only the matter of exchanging of goods from money. One should have a convincing attitude, motivation, patience and expertise in different areas of marketing. As an overseas marketing representative of a Chinese VRLA battery manufacturing company, I talked to many buyers around world on daily basis.

Three months back I got an inquiry for UPS AGM batteries from Pakistan. He was interested to be a sole distributor of our company but he wanted to test a sample first before buying our batteries. His colleagues went to Canton fair in China and planned to bring some pieces of samples to test on their way back to Pakistan. After the tradeshow I contacted him back but he told me that they forgot to bring samples in Pakistan and now they are not willing to take a dealership just because of their own blunder.

There are many customers who give you a good hope for a business. According to my UPS VRLA battery supplier, in professional field we should not have any expectations from anyone because later it makes you demotivated with your work. What I believe is that if you work to learn than money will come after you.

Lack of Awareness in Battery Industry

In the industry of consumer electronics there are some technicalities of battery technologies which people are not aware of them. I had a communication with UPS VRLA battery supplier from Pakistan who was interested to buy UPS AGM batteries. He was discussing with me about some technical things related VRLA battery but in the end of our conversation he said he wanted dry batteries not VRLA.

In some markets people consider VRLA batteries as dry batteries because they are not filled with much acid neither AGM battery nor Gel battery as compare to normal lead acid battery. Many people don’t know that there is a difference between VRLA batteries and dry batteries; people think they both are the same but the reality is different.

 

Before targeting any region we should have a proper research about that market for example how much there people know about batteries. What are the terms used for VRLA batteries in that market and how much they are educated enough to understand the technicalities of different technologies. For example in Indian market people know VRLA battery as SMF (Sealed Maintenance Free) battery because they don’t need maintenance so when we do a proper research about any particular market before targeting it than it will be easy for us to convince people and building up the trust factor.

Effective Way of Developing Business Contacts

In order to sale products we need to convince people. It depends on our marketing skills how much we good at it and how much our product quality and prices are competitive. If we try to convince buyers on low quality and high prices than our time will get wasted. My company is manufacturing UPS AGM batteries having competitive prices and good quality but still buyers take lot of time to close the deals.

There are so many buyers who just ask for the information again and again and then stop replying so we need to identify at first whether the customer is potential or not. The way we can identify is that we should ask their complete information at first and the experience about the product he is interested to buy. The information and experience he shares with you will give you an idea about his willingness to buy the product.

There was a UPS VRLA battery supplier from Egypt who is in contact with me for three months. Every time he asked the prices of new models of VRLA battery but then I realized later he just wanted to know the prices so we need to identify first about the potential level of the customer. Once we get an idea than we should take strong follow ups only with potential buyers which is one of the key success factors to get the deal closed.

Psychology of Battery dealers

In this 21^st century many people are going towards renewable energy related business. This thing automatically results growth in battery industry. This is a great opportunity for a ups vrla battery supplier to make a lots of money. There are many customers I saw who pretend to buy batteries but actually their purpose is just to know the prices.

There was a buyer from Chile; I got his inquiry about vrla batteries. When I contacted him through call he showed so much concern and said that he was interested to be a sole distributor of our company in Chile. He asked me to send the whole price list of Agm batteries. I sent him the prices 1 month ago and still waiting for the response. Whenever I call him to know the status than he always say that I will reply you through email.

Today I had a meeting with a buyer who came to my office and asked so many details about our company and products because he was real interested customer rather than pretending. He is also planning to visit our company in China next week from his home country. He wants to test our ups agm batteries for his self satisfaction so the main observation of today is when a customer is really interested to buy a product than we should not waste our time by contacting him again and again.

Importing Issues of Buyers

When people import batteries from different counties, they actually have to take some risks for that. Battery is considered as a dangerous item to import. If any ups vrla battery supplier is planning to buy batteries from other country than he should have his import license because agents charge big amount if we don’t have license. There are some other problems may occur like clearance issue, payment method and defected product which is depend on the quality.

Many buyers I met prefer to see the sample first before ordering any vrla battery because when they see the product physically than it helps them to make a trust on the manufacturer. People usually import batteries from China and it is not possible for any Chinese companies to have stock in different counties until they have a sole agent.

Last week I had a meeting with a buyer for like 2 hours in which we discussed about those issues. As my company is providing great quality products and lesser prices so I tried to convince him to order from us. Customers always seek added value in the product. He was satisfied with the prices and quality of ups agm batteries I was offering to him than he also gave me some other related inquiries.