Lack of Awareness in Battery Industry

In the industry of consumer electronics there are some technicalities of battery technologies which people are not aware of them. I had a communication with UPS VRLA battery supplier from Pakistan who was interested to buy UPS AGM batteries. He was discussing with me about some technical things related VRLA battery but in the end of our conversation he said he wanted dry batteries not VRLA.

In some markets people consider VRLA batteries as dry batteries because they are not filled with much acid neither AGM battery nor Gel battery as compare to normal lead acid battery. Many people don’t know that there is a difference between VRLA batteries and dry batteries; people think they both are the same but the reality is different.

 

Before targeting any region we should have a proper research about that market for example how much there people know about batteries. What are the terms used for VRLA batteries in that market and how much they are educated enough to understand the technicalities of different technologies. For example in Indian market people know VRLA battery as SMF (Sealed Maintenance Free) battery because they don’t need maintenance so when we do a proper research about any particular market before targeting it than it will be easy for us to convince people and building up the trust factor.