Importance Of Trade Show

To promote any product trade show is one of the biggest opportunities especially related to electronics. There was a trade show held in Karachi where one UPS VRLA battery supplier had his booth, and he was an overseas marketing representative of a Chinese company. The most interesting thing was that he didn’t have the samples of batteries but with catalogs and business cards he was attracting customers. On the front desk of the booth he put his visiting cards and company catalogs, whenever any person passed the booth he/she was getting attracted towards the stall because of pictures on the brochure.

One person from his battery stall was roaming around the hall and introduced his products to other exhibitors who also required batteries for their applications. That supplier got many leads and inquiries through potential buyers without even having samples. That supplier was offering different VRLA batteries for many applications.

There were solar panels, transformers, data centers, generators and so on. The physical presence of the product was missing but still suppliers had good technical knowledge and were giving suggestions to others about what batteries are suitable for their applications. Many buyers got convened and showed their interest to deal with them. UPS AGM batteries were the most demanding product by the customers because of electricity problem and many buyers were planning to start big solar projects.